To celebrate the launch of Thomson & Scott Noughty’s new mini-sized bottles, we orchestrated a dynamic street-level promotional event. Noughty, a leader in premium non-alcoholic wines, introduced these smaller formats to offer consumers the same high-quality experience in a more portable and accessible size.
Design Concept & Style.
Inspired by the product’s name, we selected a classic British Racing Green Mini Cooper as the centerpiece of the campaign. To create a festive and eye-catching presence, the vehicle was styled with clusters of vibrant green balloons. This "mobile billboard" traveled through the heart of the city, engaging the public with complimentary mini bottles and promotional postcards featuring exclusive discount codes.
