Collateral
Design Cases.
Bringing brand identities to life through strategic physical and digital touchpoints.
This section showcases a comprehensive range of marketing collateral, including custom packaging design, immersive event & booth environments, and targeted social media assets.
I focus on transforming core visual concepts into high-impact commercial tools that drive consumer engagement and market presence.
Brand Collateral & Marketing Implementation.
Here below are some project cases selected or highlighted, more projects are incoming...
Visual Design, Event & Marketing
Ai, Ps
2025
The Hong Kong Wine & Dine Festival 2025 is the city's flagship culinary event, drawing hundreds of thousands of visitors to the Central Harbourfront.
Representing Four Pillars Gin, our goal was to translate the brand’s award-winning Australian spirit into a high-energy, festival-scale experience.
Amidst a sea of exhibitors, we focused on creating a destination that felt less like a booth and more like a vibrant late-night bar.
Visual Design, Event & Marketing
Ai, Ps
2025
Margarita Mile 2025 was a high-profile city-wide activation in Hong Kong, celebrating the craftsmanship of El Tequileño Tequila.
The event challenged cocktail enthusiasts to explore the city’s top bars, collecting stamps at each stop for a chance to win exclusive prizes.
I was responsible for the full design suite, creating a cohesive visual ecosystem that guided participants from their first drink to the final lucky draw.
Visual Design, Event & Marketing
Ai, Ps
2025
We took the Four Pillars Gin experience to the center stage of Ginsanity HK 2025, Hong Kong's ultimate gin festival.
Celebrating the best of artisanal Australian distilling, Four Pillars brought their multi-award-winning range to thousands of local enthusiasts.
The mission was to create an immersive, graphic-heavy environment that reflected the brand’s modern, high-energy personality within a bustling festival atmosphere.
Visual Design, Packaging, Event & Marketing
Ai, Ps
2026
Commemorative birthday advertisements for Hoshimachi Suisei and Sakura Miko showcase a sophisticated, modern idol aesthetic tailored for high-visibility transit displays.
The design language utilizes bold, high-contrast typography and a split color identity—cosmic blues and sparkling diamonds blue for Suisei, alongside soft cherry-blossom pinks for Miko.
Visual Design, Packaging, Event & Marketing
Ai, Ps
2025-2026
Comiket and Fancy Frontier is a vibrant Anime, Comics, and Games Event in Japan and Taiwan, where I’m immersed in the bustling fan-made market. This year, I’ve had the privilege of collaborating with different incredibly talented artists to craft unique book covers and inner page designs.
The artists, with their distinct styles and artistic visions, have contributed to a diverse collection. The right art style for each book cover was paramount, ensuring that the spirit of their artistry is encapsulated and highlighted at Comiket and Fancy Frontier.
Visual Design, Packaging, Event & Marketing
Ai, Ps
2025
This travel-themed design for Enna Alouette’s Hong Kong event features a soft, "Kawaii" scrapbook aesthetic that feels both nostalgic and modern.
The color palette is dominated by pastel rainbows and gradients, utilizing a distinctive mosaic-tile background that subtly references Hong Kong’s iconic MTR station walls.
Visual Design, Packaging
Ai, Ps
2026
This custom Happi coat design for the "miComet" duo features a vibrant Y2K-inspired streetwear aesthetic, utilizing a striking split-composition that mirrors the chemistry between Hoshimachi Suisei and Sakura Miko.
The color palette is a balanced harmony of pastel cerulean and soft candy pink, tied together by bold navy accents in the character outfits.
Visual Design, Packaging, Event & Marketing
Ai, Ps
2025
This collection of Hololive-themed Octopus Cards features a charming "Slice of Life" aesthetic that seamlessly integrates virtual idols into the daily commute of Hong Kong.
Each card utilizes a painterly, soft-focus background depicting iconic local transit settings—such as the Star Ferry, double-decker buses, and MTR carriages—rendered in muted, cinematic tones.
This creates a beautiful contrast with the sharp, vibrant character illustrations in the foreground, which are highlighted by a subtle white outer glow to enhance depth.
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