Sugarfree -

Logotypes &
Logomarks.

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Sugarfree - Logotypes & Logomarks

A set of Logotypes and Logomarks design for the Sugarfree group.
Total of 3 kinds of Logotypes and Logomarks. Each of them has their own personality.

/ Sugarfree - Logotypes & Logomarks

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What

Sugarfree -
Logotypes & Logomarks

When

2023

Why

Sugarfree ?
Sugarfree is an Artist Group based in Hong Kong.
Sugarfree draw various artwork, and each artwork has with different art theme and art style.
To fit the various art styles, it is important to create a Logotype which stands out too much and can be used as a Unique signature.
So that the Logotype is mainly Black but when printing, Gold foil is a way to highlight the signature.
Beep Beep ?
Beep Beep is a cute character who was drawn and designed by Sugarfree.
Beep Beep is a penguin with her own signature colors blue and yellow.
The logotype incorporates these colors, as well as a signature element of BeepBeep's feet.
Cheese Ball Planet ?
Cheese Ball Planet is also a sub-brand that was created by Sugarfree.
Cheese Ball Planet's main Client is for the child, so the art style and art direction are important to be friendly and happy.
As Cheese Ball Planet's name, It is a Planet made from Hot melted Cheese and tasty.
In the Logotype of this Logo, we have used extra rounded font and made the planet ring melt like cheese to create a scrumptious taste as a highlight.

How

Ai, Ps

Who

Where

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